NFTs & MOGRAPH

In today's interconnected world, where online marketing and cryptocurrencies are at the forefront of our digital landscape, we constantly strive to evolve and elevate our multimedia creativity through the incorporation of Motion Graphics. Our goal is to enhance and strengthen our clients' brands by crafting captivating visual experiences that engage their audience on a whole new level.

CANDY DIGITAL

Throughout my time as a 3D Artist at Candy Digital, I had the privilege of leading a small and talented creative team in paying tribute to one of the WWE's most legendary figures, "The Undertaker." Collaboratively, we conceived and produced a striking stylized digital artwork, which later evolved into a multifaceted product lineup encompassing a NFT, promotional materials, and awesome collectible commemorative T-shirt bundled with the NFT purchase.

UNDERTAKER COMMEMORATIVE NFT

PROMO 01

PROMO 02

NETFLIX STRANGER THINGS

Another amazing project I got to participate while I was at Candy was the brilliant Stranger Things S4, alternate reality game (ARG) that challenged fans from across the world to work together to solve a series of interactive puzzles. I had the opportunity to contribute to the early-stage prototyping of game piece models and played a key role in designing and assembling the visual Lite Brite patterns that served as gateways to unlock additional levels within the game.

RESULTS

● 28M Views on the official Stranger Things trailer, which contained the hidden clues

● 12M Views on TikTok for user-generated content (UGC) created specifically about the I Am Hell’s Master Game

● 250k+ Game Participants

● 78% of campaign participants had a more positive perception of Netflix and Candy after engaging with this experience

● 15-minute average engagement time on the website

● $0 media spend

We were honored to receive a 2023 Honoree Webby Award for this project.

Clues were hidden within one frame that was inserted in the Season 4 Trailer.

Using additional hints and clues, users designed illustrations on an interactive Lite Brite (officially licensed) to unlock further experiences and NFTs.

A limited edition of 16 different motion cards (based on the show characters) were awarded to winners through the blockchain.

MORE CANDY

Beyond my contributions to crafting outstanding content for licenses like WWE and NETFLIX, I assumed the role of conceptualizing, designing, and producing both prototype and finalized NFT assets for renowned organizations like MLB and NASCAR. Additionally, I also played a role in creating content for the Candy Brand and developing various promotional designs and assets.